Digital Marketing Essentials Lead Generation with Meta Google Ads

Digital Marketing Basic EssentialsTraining

This Course Includes

Skill level : Beginner
Instructor : Digital Marketing Experts
Duration : 4 Hours (Live Training)
Language : English
Certificate : Course Completion Certificate
Eligibility : Must be Tally Partner or Resources

100+ Students Enrolled

5.00 (500 ratings)

Course Overview

In today's digital world, businesses need to be where their customers are - online. But how do you get noticed? How do you attract leads and convert them into paying customers?

This 4-hour hands-on training is designed for beginners who want to understand the core principles of digital marketing and lead generation. You'll learn how to effectively use Meta Ads (Facebook & Instagram), Google Ads, Google My Business, and Organic Social Media Marketing to build brand awareness and drive customer engagement.

With live practical exercises, real-time case studies, and expert guidance, this workshop will equip you with the skills to generate high-quality leads and grow your business using proven digital marketing strategies.

What You Will Learn

Introduction to Digital Marketing & Lead Generation
What is Digital Marketing & Why is it important?
Understanding different digital marketing channels
The fundamentals of lead generation and customer acquisition

Meta Ads: Facebook & Instagram for Lead Generation
How Meta Ads work and why they matter
Setting up and running high-converting lead generation ads
Audience targeting strategies & budget optimization

Google Ads: Paid Search & Display Marketing
Introduction to Google Search Ads vs. Display Ads
Creating compelling ad copies & choosing the right keywords
Budget allocation and bid strategies for better ROI

Google My Business Optimization
Why GMB is crucial for local businesses
Optimizing your GMB profile for higher search visibility
Generating leads and reviews using GMB

Organic Social Media Marketing: Content & Engagement
Fundamentals of organic social media growth
Best practices for engaging content creation
How to turn social media followers into potential leads

Course Wrap-Up & Implementation Plan
Recap of key takeaways
Action plan for implementing strategies immediately
Q&A session with experts

Topics for this course

- Chapter 1: Introduction to Digital Marketing & Lead Generation (30 minutes):

Overview of digital marketing fundamentals

The importance of lead generation

Identifying the right digital strategy for your business

Methodology: Instructor-led session + Interactive Quiz

- Chapter 2: Meta Ads: Facebook & Instagram Lead Generation (60 minutes):

Step-by-step ad setup for lead generation

Audience segmentation & targeting strategies

Ad creatives that attract and convert leads

Methodology: Live ad setup + Case study discussion

- Chapter 3: Google Ads: Search & Display Campaigns (60 minutes):

Creating highly effective search & display campaigns

Understanding keyword research & bidding strategies

Live demo: Setting up a Google Ads campaign

Methodology: Hands-on practical session + Budget planning exercise

- Chapter 4: Google My Business (GMB) Optimization for Lead Generation (45 minutes):

Optimizing your GMB listing for maximum visibility

Generating leads and customer reviews

Tracking and analyzing GMB performance metrics

Methodology: Live GMB profile setup + Group discussion

- Chapter 5: Organic Social Media Marketing: Growth & Engagement (30 minutes):

How to create high-quality content that drives engagement

Best practices for growing your audience organically

Converting social media engagement into potential leads

Methodology: Content planning exercise + Social media strategy discussion

- Chapter 6: Course Wrap-Up & Implementation Plan (15 minutes):

Recap of major learnings

Actionable strategies for immediate implementation

Final Q&A session with expert trainers

Methodology: Workbook activity + Implementation roadmap

Student Testimonials

Ramesh K.

"After this training, I successfully ran Meta & Google Ads and started getting inquiries for my business!"

Priya S.

"The GMB session was eye-opening! I optimized my profile and saw a 20% increase in calls & website visits."

Ankit M.

"I finally understand how social media marketing works for lead generation. Highly recommended for beginners!"